Sunday, June 5, 2011
Serum Versus Venom (SVSV) Approaches Fashion From Creativity & Craft
The creative masterminds behind The Keystone Design Union, a remarkable global community of creatives based in brooklyn have introduced a line clothing, Serum Versus Venom (SVSV), which was created in 2003 as a long-term study into the interconnectedness of craft and utility focused on the pursuit of creating a new luxury.
While ultimately focused on creating Bespoke, Made to Measure and short run garments, SVSV also explores home goods, jewelry, media and art as platforms for expression. For them, luxury is cliché, consumption is salvation. All SVSV items are designed exclusively for their NYC
showroom & workshop.
SVSV is rooted in the philosophy of Futurecraft™ - an ideological framework for creating high and sustainable value in an over-saturated consumer landscape by colliding elements of hype modernity with traditional product development philosophies, techniques and values.
SVSV proudly stands in opposition of mass-marketed, mass-produced, mass-consumed fashion. Each garment and object they create sits proudly outside the normal boundaries of institutionalized fashion and design.
Excerpt from an interview with David Gensler in ArtnHustle:
What's the inspiration behind this new collection?
Semantics aside, but there are no new collections, just a new beginning point. We will begin to make garments again, and focus on producing, what we consider to be the highest quality product we can produce. I challenge the idea of “a collection” and think it is language and thinking of the old guard. In terms of where we are pulling inspiration from…
I would say the same as before, just seen through older and hopefully wiser eyes. I am attracted to utility. I like military spec gar, extreme outdoor gear, colliding with workwear, glued together with timeless tailoring tradition. Some pieces in the new offering are simple at first glance, then reveal more and more complexity. I have always been, in all my work, very aware and concerned about “collisions” and nothing has changed this time around.
...Creativity is freedom. Creativity is bravery. Creativity is sometimes lonely and often frustrating. Creativity is never subjective. See the full interview HERE