Thursday, August 19, 2010
Target Takes Manhattan On a Trippy Visual Spectacular Show: Kaleidoscope
This Summer's evening began with a buzz and ended with a remarkable fashion light show that encompassed 155 rooms of The Standard New York. Promising "a night of harmoniously synchronized fashion, light and sound," the folks at Target pulled out all the stops tonight for what was indeed an unparalleled spectacle of light, music and fashion.
From The NY Daily News: "The entire show brought together a who's who in music, beauty and fashion including NY composer Sam "Squeak E. Clean" Spiegal from N.A.S.A who created the original score with a 30 piece live orchestra and a 10 person chorus recorded in Frank Sinatra's old studio.
Creating a dance program that was clothing-focused was no easy task, says L.A.-based choreographer Sir Ryan Heffington. He had the task of translating movement to the vibrant colors used throughout the show.
"While models best showcase a garment, dancers exude the energy behind the design and concept of the clothing," he says. "It's been a beautiful marriage. My goal was to bring life and excitement to the individual clothing pieces, and dancers have been essential to this process."
Celebrity stylist Mel Ottenberg and beauty collaborator Sonia Kashuk partnered to create the looks for the models and dancers. Drawing inspiration from musicals like West Side Story and Robert Long's drawings, the team spent hours dressing and tailoring the outfit in a studio strewn with lace-up ankle boots, motorcycle jackets and brightly hued tights.
After he set up the outfits, Kashuk was brought in to create unique "Kaleidoscopic"-themed beauty looks. Three color palettes - blue, red and green - will be used to represent fall's defined, polished style."
While a smattering of protestors reminded the crowd of the recent controversy surrounding the brands questionable donations to right-wing politicians, the crowd stood awestruck as the display unfurled across the west side of Manhattan.
Kudos to the brand for pulling off a majestically creative exposition the likes of which Manhattan, or the world I would say, has never seen before, well done!